How Social Media Marketing Transformed Our Client’s Brand Outreach

Source

Brand Outreach Agency

Challenge

Social Media Marketing Transformed

Solutions

We designed a customized Social Media Marketing (SMM) strategy focused on building community, engagement, and lead generation

Client

Our client, a mid-sized Brand Outreach India’s PR Agency, wanted to expand their online presence and connect with a wider audience. Although they had great services, their brand visibility was limited and they struggled to generate quality leads through digital platforms.

The Challenge

  • Low brand awareness and engagement on social media.
  • Inconsistent online communication and branding.
  • Limited conversions despite running paid campaigns in the past.
  • Competitors actively dominating digital spaces.

The client approached us with a clear goal: to build a strong brand identity online and convert engagement into measurable sales/leads.

Our Strategy

We designed a customized Social Media Marketing (SMM) strategy focused on building community, engagement, and lead generation:

  1. Brand Positioning & Content Creation
    • Developed a consistent brand voice and visual identity.
    • Created engaging content formats – reels, carousel posts, testimonials, and story-driven campaigns.
  2. Targeted Campaigns
    • Ran hyper-targeted ad campaigns on Facebook, Instagram, and LinkedIn to reach the right audience.
    • Used A/B testing to refine ad creatives and messaging.
  3. Community Engagement
    • Improved interaction through polls, Q&A sessions, giveaways, and live sessions.
    • Built customer trust by responding promptly and maintaining transparency.
  4. Analytics & Optimization
    • Monitored campaign performance weekly.
    • Optimized ad spending to lower cost per lead (CPL).
    • Used insights to identify high-performing content for replication.

The Results

Within 3 months, the client experienced significant growth:

  • 350% increase in brand reach across platforms.
  • 4x growth in engagement (likes, comments, shares).
  • 70% increase in website traffic driven from social channels.
  • 40% higher lead conversions compared to their past campaigns.
  • Improved brand reputation and customer loyalty.

Client Testimonial

“Working with Business Inhights Digital Marketing Company completely changed how we look at social media. Earlier, we were just posting, but now every campaign has a purpose. We’ve not only built an online community but also increased our sales. Truly a game-changer!”

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